The Marketing Coordinator Diploma prepares students for entry-level marketing support positions, and gives them the skills they need to eventually progress into management-level careers, if they desire. Students are introduced to marketing knowledge and processes and are given the practical tools that will assist them in the marketing industry. A Marketing Coordinator diploma offers only the most up-to-date course content and focuses on the most relevant aspects of marketing support and administration. Students will develop their proficiency in Microsoft Office Applications and graphics as well.

DUTIES & RESPONSIBILITIES

Marketing Coordinators perform a variety of marketing support and administrative duties related to their position in the marketing industry. Their responsibilities may include:

Assisting Marketing Managers to coordinate a range of integrated marketing and communication activities.

Relationship-building with other team members, colleagues and marketing contacts.

Creating, producing and executing the publishing of materials, such as proposals, rate cards, brochures, newsletters and more.

Handling a variety of details involving direct mail, outbound calls, mass email broadcast campaigns, marketing events and trade shows, public relations, promotions, customer communications, media advertisements, and other marketing tactics.

Tracking campaigns, preparing post-campaign performance reports and making recommendations for improvement in future campaigns.

SKILLS & ATTRIBUTES

A Marketing Coordinator’s position requires certain general skills and attributes outside of those acquired with your Academy of Learning diploma. Some of the personal attributes that potential employers look for include:

Superior organizational and time-management skills

Results-oriented and able to meet deadlines

Critical thinking, decision making and problem solving skills.

Excellent problem-solving skills

Results oriented with an ability to achieve the target within given time

Strong communication skills, both verbal and written

Good negotiating and conflict resolution skills

ADMISSION REQUIREMENTS

CAREER OPPORTUNITIES

Students in our Marketing Coordinator program graduate with the skills and experience required for entry-level marketing support and administrative positions in a variety of industries. Careers that correspond with the skills learned in this program include:

Direct Marketing Coordinator

Marketing & Events Coordinator

Sales & Marketing Coordinator